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Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

Dreams

A good list of Qs for understanding someone’s hopes and dreams

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New Podcast: Richard Fine, CEO and Co-Founder, Help Remedies

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Paul Woolmington, Comms Entrepreneur/Board Advisor/Investor, Previously of Naked

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Tony Wright, Chairman of Lowe and Partners

Pitch

What do clients think about agencies during the pitch process?

shave club

Dollar Shave Club Update

Brad Pitt

Paying Brad Pitt worth every penny for Chanel

Congrats to Rosemarie Ryan for making Ag Age's Top 100 Influential In Adv! Certainly is a ground breaker. http://t.co/7PIm5zBI

@ScottLukas on twitter. September 24, 2012 at 9:10 am

Method Shiny Suds by Droga5 - LOL funny. Well done. http://t.co/8HHP0h9p

@ScottLukas on twitter. September 18, 2012 at 11:32 am

Not Marylin

Archetypes are stable. Contemporary expressions are not. Hollywood stars combined visually.

Prince Harry

Nice Work Axe/Lynx leveraging Prince Harry story. Timely and on brand story.

An app that "shazams" a political ad to tell you who paid for it. Nice work Glassy. http://t.co/BD1brrH5

@ScottLukas on twitter. August 22, 2012 at 5:22 pm

The 22 rules of storytelling, according to Pixar - @io9 http://t.co/NhBSn9iN #FromDosage

@ScottLukas on twitter. June 14, 2012 at 9:44 am

More Mary Meeker great stuff "2012 Internet Trends — Kleiner Perkins Caufield Byers http://t.co/nGAZAVXG via @kpcb

@ScottLukas on twitter. May 31, 2012 at 8:58 am

Legacy of Jobs/Takeaway from his bio? "CEOs Add Creative to Their Mandates" http://t.co/77DLEqYt via @sharethis

@ScottLukas on twitter. May 30, 2012 at 3:01 pm

Never Hide

Love timely & newsworthy marketing like this from Ray-Ban that’s tapping the same-sex marriage story.

Virgin America Beastie

Fantastic Beastie/Adam Yauch tribute by Virgin America.

"Consumers have stronger relationships w/ media than they do w/ brands.The key is to harness that relationship. Oliver Cleaver, K-C

@ScottLukas on twitter. May 7, 2012 at 4:01 pm

DosageColorTemplate

Dosage is 12 years old today. Here’s some things we’ve learned.

Congrats to my friends at BBH and all the other winners "BBH Named Webby's Agency of the Year http://t.co/Pg43bF9F"

@ScottLukas on twitter. May 2, 2012 at 9:38 am

Listen to the Podcast

New podcast: Mick McCabe, CSO, kirshenbaum bond senecal + partners

Listen to the Podcast

New podcast: Vanessa Colella, Citi’s Head of NA Marketing, Managing Director

Innovations

Simple clever household innovations.

tips

Funny “tip us” signs show us how to tap different motivations.

Listen to the Podcast

Our podcast: Avi Dan of client/agency relationship firm Avidan Strategies

Listen to the Podcast

Our podcast: Ewan Adams, Comms Planning Lead at Disney’s agency 4D Los Angeles

Erotica for women

E-book format removes stigma from reading erotica for women?

Colbert Wheat Thins

Brand strategists beware! Colbert comments on Wheat Thins brand guidelines.

Listen to the Podcast

Our podcast: Fredrik Carlström, marketing consultant, creative director and film producer.

Klosterman Linsanity

Fascinating take on Linsanity by Chuck Klosterman on the B.S. Report

Listen to the Podcast

Our podcast: Kyle Acquistapace Partner, Director of Media & Data Strategy at Deutsch

Kids and Logos

A 5 yr. old’s impression witnessing logos. Fascinating.

Listen to the Podcast

Our podcast: Richard Schatzberger, Co-Founder & Chief Technology Experience Officer @ CO:

Jobs and Woz

Steve Jobs on “Concurrent Creativity.”

Listen to the Podcast

Our podcast: Chris Yeh, Internet entrepreneur

Insight

Love this definition of insight from Wendy Gordon

Kim K

Love how PETA uses the news and injects itself. K. Kardashian this time.

Listen to the Podcast

New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.”

Success

Nine Things Successful People Do Differently by Heidi Grant Halvorson

Wedding Dresses

NPR’s Planet Money on why wedding dresses are so expensive

Listen to the Podcast

Our podcast: Mark Sherwood, Director of Integrated Planning at Saatchi & Saatchi NY

Listen to the Podcast

Our new podcast. Guest: Mark Wnek, creative entrepreneur and ex-Chairman/CCO of Lowe New York

Liam Nesson Life is short

Can I change my brand’s personality? Hilarious Liam Neeson scene from “Life Is Short”

Adults reading teens

Great comms speaks to a mindset: “Hey adult, it is ok to read teen stuff.”

Food monsters

This mom should be in marketing. Great story framing and great “prop” to use.

Colomiba Rebels this

Congrats to our friends and clients at Lowe for this IPA Grand Prix winning idea.

Logos

Amazing tagline and jingle list from Tagline Guru.

MMS

Manhattan Mini Storage: Outfitting the love/hate relationship between NYers and space.

technique

How do I get my people to know what to do without telling them? Add technique.

Choice

Reblog: “RSAnimate: Prof. Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice.”

Rover

Great Range Rover ad.

The Suit

French Connection: The Suit. Fantastic example of a brand enabling a story.

Louis CK

How to get better insights? Louis CK on George Carlin and how to go deeper.

Full metal

Why should I budget 20% of my workshop for improvisation? The 25 greatest unscripted scenes.

Punch

Ten dinner topics that will lead to an argument.

Interestng man

The most interesting thing about Dos Equis: The agency says “man.” The client says “bottle.” ????

Apple U

Apple University organizing for success when Steve’s gone.

The color of

Do people recognize culture? Evidence: The color of thoughts from “The Color Of.”

PR copy

Ad Age’s headline “Cannes Ad Agency Wins Top PR Prize at Cannes” is all wrong. We’re all in PR.

conan

Conan O’Brien’s 2011 Dartmouth College Commencement Address

go the fuck to sleep

A book that reveals the dark side of being a parent. “Go the f@*k to sleep”

drunk

Product of the week: Blocks you “drunk posting” on social networks

dinosaur

Realistic dinosaur walking around at school

Monk

Thelonius Monk’s creative brief for playing with him.

CASH

What are the different ways to manage a brand story for growth?

rules and freedom

Rules create creative freedom. Great point by Mario Pricken.

soaps

Hoover organizes soap fans to save soaps. Good community/FB tactic.

Exorcists

Just a fantastic “old school” TV ad. You’ll never guess who it is for.

cash for votes

How do you feel about your favorite company now that you know its politics?

agency of the future

“Agency of the Future” vision docs from Chiat/Day, circa early 90s

myths

Four recurring myths we apparently really want to believe. Thanks Cracked.

Learning Types Sponge

What are my team’s different learning personas?

Bud Flag Can

The Bud Flag Can and Patriotic marketing.

Squirrel attack

What if I attacked my opponent on their strengths?

One eyed cat

From one-eyed stray cat to “Pirate” — now this is marketing.

Old Planning Conference Stuff

From the Dosage archive: APG-US agendas, attendees, speeches.

facebook

Astounding numbers about Facebook. Perhaps part of a story to pump the brand for an IPO?

New Bug

The new Beetle. VW’s hippie story is now over.

planning docs

From the archives: How to plan advertising UK style? Old BBH, BMP and other docs.

Media criteria

How can we filter ideas from a media POV? A criteria list based on what both marketers and people care about.

hacker

The IT guy who hacks the computer of a potential employer to demo his skills.

Letters to the editor

How do we create a local movement? – A “one-letter-that-looks-like-lots-of-letters-to-lots-of-editors” campaign

Great hanging with Gerry Graf of BFG 9000 for a bit yesterday afternoon again. He's always smart, an inspiration and a good laugh.

@ScottLukas on twitter. April 13, 2011 at 9:31 am

IPA-EFFIE PAPERS

Always great to revisit the very best cases. IPA winning papers BMW Films, Lynx (Axe) and Effie winner for Anti-Tobacco “Truth”

Hyundai

A “spectacular” cultural idea: Hyundai wall projection in KL

jane newman

From the archive: Jane Newman’s collection of early account planning documents, speeches and memos.

apple ads

From the archives: How to do ads for Apple. Old Chiat/Day document.

Like this extension of the DirecTV Russian guy - Watch petite lap giraffes LIVE on premium giraffe cam http://www.PetiteLapGiraffe.com/

@ScottLukas on twitter. April 5, 2011 at 9:45 pm

Freerunning

A shift in cultural frame makes all the difference: The Tempest Freerunning Academy’s cool video

Mac

Would a branded system benefit my company?

Talk bubble

Advertising quotes. Pithy stories to live by if you are in advertising.

Tiger Moms

Tiger Moms. Parenting with tough love.

RSA Animate

Why should we get stimulus and response right? RSA Animate and Steven Pinker. Fantastic.

happiness machine

Reality Media: The Coca-Cola Happiness Machine

How to plan advertising old school

How to plan advertising (old school edition). Attendee list and speaking notes from the 1992 Account Planning Conference

Wired founder Kevin Kelly's The 6 Verbs For The Next 20 Years Of The Connected World http://t.co/wcFYdVa via @techcrunch

@ScottLukas on twitter. March 31, 2011 at 7:30 pm

Survey Says Everyone Trusts Apple, Hates Bankers http://su.pr/19DItn (@GOOD stuff)

@ScottLukas on twitter. March 31, 2011 at 7:25 pm

Corning glass

Corning’s future with glass.

Rat Fight

What are different ways of looking at competitive sets?

periodic visualizations

How should we visualize our ideas? Use this periodic table of visualizations.

Finally remembered to post Edward Boches' nice post "10 rules for modern collaboration." Thanks for this #EdwardBoches http://t.co/0Aqu2JH

@ScottLukas on twitter. March 30, 2011 at 8:10 pm

Nice reality media idea for Brazil. http://bit.ly/fixgGR Helps people feel it for real like we said http://bit.ly/i7TP6u

@ScottLukas on twitter. March 30, 2011 at 4:56 pm

Fake

How important is it that we feel it works?

facebook breakup

Facebook Breakup Notifier

Great collaborating with CO: on Spike's new brand story. Read about it and thanks to CO:. http://nyti.ms/f86tik

@ScottLukas on twitter. March 29, 2011 at 2:46 pm

NZT

Brands that outfit the “drugs that make you smarter” story.

More continued good work from Manhattan Mini Storage. http://t.co/ESIHkSm

@ScottLukas on twitter. March 26, 2011 at 8:16 pm

America's Financial Statement

USA Inc. A basic summary of America’s Financial Statements by Mark Meeker/KPCB

Immersion

Why do we tell stories? Because we want to be immersed.

Google earthquake warning

Helping now: Google and the Japanese Earthquake

TED

Winners from TED’s Ads Worth Spreading

Bikers and alter boys

Is there a better way to think about the people on briefs than “targets?”

Where Prices are rising

Exactly which prices are rising via WSJ infographic.

jon stewart

John Stewart describes why corporations don’t need Americans anymore.

Failure

You May Never Fail on the Scale I Did

Bugles

Bugles Claws: When a story to live by reveals itself

Lowe logos

Logos that fit Lowe’s story: The global network with deep local expertise.

yoda

Genius edit: Everything you need to know has been told to you in the movies.

Creative Process Pie

Is there a better way to direct creative craftspeople than giving them “the proposition?”

Our new site is Live! A great resource of insights, cases and practical ways for strategist to collaborate. http://tinyurl.com/4eb3uk6

@ScottLukas on twitter. February 16, 2011 at 9:53 pm

Photosniper

Photosniper. How a design decision evokes a whole other story.

global elite

Why it will be hard to resent the super-rich when they reject the rest of us.

Lady+Gaga_LoveGame

Not just a fame artist. How Lady Gaga has turned a meat dress into a costume of hope.

fO18z

“How to werk. Tips from expert collaborators.” Free Dosage download.

creativity types

What’s the right mix of creativity types?

Employer Brands

How employees who work at the most loved companies describe the brands they work for.

VbqLZ

What role should my brand/company play in the stories of people’s lives?

FFD84D09-2

How can we look at competitors differently?

Lying Belts

Why a 36″ waist at Old Navy is really 41″?

Seinfeld Disney-2 This

Did we like Seinfeld because we loved Mickey, Minnie, Donald and Goofy first?

Google Suicide

How Google helps prevent suicide (and other tales of changing the story).

7OBtd-2

Should marketers follow what’s working for someone else?

iGod_test_II

A Vatican approved confession app? Yes. Only $1.99

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Is living backwards really that bad of an idea?

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Should facebook be called fakebook?

portlandia

Portlandia: How satire can kill a story to live by.

Great week in Singapore training Y&R's best in the region. Thanks again to Matt Godfrey and Jonny Lang. http://post.ly/1X2NN

@ScottLukas on twitter. January 25, 2011 at 5:18 pm

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