New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.”
Reblog: “RSAnimate: Prof. Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice.”
How can we filter ideas from a media POV? A criteria list based on what both marketers and people care about.
How do we create a local movement? – A “one-letter-that-looks-like-lots-of-letters-to-lots-of-editors” campaign
Always great to revisit the very best cases. IPA winning papers BMW Films, Lynx (Axe) and Effie winner for Anti-Tobacco “Truth”