Experience

Helped Blackstone help INSEAD, a business school ranked in the top ten globally, to better frame its offering in the United States

Provided insights and a framework for better agency briefings for Bimbo Bakeries (owner of Thomas’ English Muffins, ENTENMANN’S)

Helped Headmint lead a workshop on idea-led communications planning for a new beverage delivery systems from The Coca-Cola Company and Keurig

Led (and continue to lead) advertising strategy for Camry, Corolla, Tundra and RAV4 at MMB for Gulf States Toyota

Ran a brand clarification workshop for Berlin Cameron for Stoli vodka

Trained Horizon Media in techniques for creative media activation

Helped global advertising tracking company Ebiquity to learn our proprietary techniques for analyzing commercial communications

Helped Boston-based MMB win the Ocean State Job Lot business

Helped BBDO re-position Bank of America and helped activate the new idea by generating new products and employee behavior

Designed a global communications plan for GE with BBDO

Designed a new strategy process and staffing program for SapientNitro in North America

Designed and led marketing innovation workshop for Shaklee and its agency CO:

Trained Y&R’s Asia strategic leaders in innovation and trans-media planning techniques in Singapore.

Collaborated with Gerry Graf of Barton F. Graf 9000 to develop a new campaign for Smithwick’s Ale.

Led a C-level marketing innovation workshop for CITI. Collaborated with CITI, Publicis and other CITI partners Razorfish, MEC and MS&L.

Led brand story workshop for CO: and its client Spike. Collaborated with CO:, Campfire, Starling and Vice magazine.

Collaborated with Headmint on Volkswagen marketing innovation.

Helped Creative Feed explore marketing and positioning options for itself.

Collaborated with MMB on positioning Carrabba’s.

Collaborated with digital agency Creative Feed on positioning and growing the Plantronics business.

Designed, built, rolled-out and trained a channel, cultural and digital planning toolkit for Lowe and Partners that is being used in over 40 countries.

Collaborated with R/GA to write the marketing strategy for JIL, a mobile phone widget platform collaboration between Verizon, China Mobile, Softbank and Vodafone.

Collaborated with Headmint to position global media-network OMD in a new marketing market.

Trained Taylor PR in strategic skills.

Collaborated with Headmint and Scott’s Lawncare to uncover insights around how to best participate in the sustainability movement.

Collaborated with Headmint to generate a strategy to increase Coca-Cola consumption at dinnertime in Russia, the Middle East and Africa.

Collaborated with Headmint to train Coca-Cola employees on a new process for integrated marketing communication.

Positioned “The New Rules of Marriage” and its author Terry Real for Random House.

Collaborated with Headmint to help its client advertising agency RPA position itself in a changing communications market.

Created and trained in a worldwide strategic positioning and integrated communication planning toolkit for Lowe Worldwide (being used in Asia, Europe, North America, Australia and S. America).

Trained innovation company Redscout on consumer-based methods to generating new product/brand ideas.

Collaborated with Lowe Worldwide CEO set a vision and positioning for global network as well as lay foundation for re-engineering entire process of idea development.

Collaborated with Subway and its agency MMB on different ways to activate its brand idea with advertising.

Collaborated with Coca-Cola Thailand to work through positioning generation with agencies as part of an agency pitch process.

Collaborated with McCann NY to explore how to recruit enlistees into the US Army during wartime.

Collaborated with Headmint to train Coca-Cola brand, marketing and insights teams on a process that converts trend information into marketing ideas quickly and efficiently.

Collaborated with Outback’s Carrabba’s to combat new competitors; and employ advertising to achieve that brand ambition.

Collaborated with Headmint to train diverse team of automotive marketers at Ford Motor Company in brand positioning.

Collaborated with Headmint to position Verizon SuperPages against Google, Yahoo and MSN.