Always great to revisit the very best cases. IPA winning papers BMW Films, Lynx (Axe) and Effie winner for Anti-Tobacco “Truth”

We’ve been cleaning and be re-reading some truly inspirational work.

All three of these papers explain masterful strategic thinking and strategic creativity.

Worth a re-read even if you are familiar.

IPA Winner for BMW Films

IPA Winner for Lynx (Axe in many parts of the world)

EFFIE winner for Florida Anti-Tobacco “Truth” campaign.

"Always great to revisit the very best cases. IPA winning papers BMW Films, Lynx (Axe) and Effie winner for Anti-Tobacco “Truth”" by Scott
Posted in Brands Enabling Stories on Tuesday, April 12th, 2011