Dosage

Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

From the Dosage archive: APG-US agendas, attendees, speeches.

Many of you have been interested in the historical stuff I’ve posted. I find it fun to look back and many of the thinking has held up.

I posted one of these before but this is the set, for your convenience.

I didn’t go to these conferences. I was too busy typing decks for the planners but I did get my paws on whatever they brought back.

Just to finish the lot here are some APG-US docs for your perusal.

Fourth Annual APG Conference 1993

Fourth Annual APG Conference Part 2

1992 APG Conference Attendee List and Speaking Notes

"From the Dosage archive: APG-US agendas, attendees, speeches." by Scott
Posted in Brands Enabling Stories on Tuesday, April 26th, 2011