Helping now: Google and the Japanese Earthquake

We’ve written before about how Google helps people exactly where and when they need it. Today they’ve done it again.

As the Japanese earthquakes were happening, Google put a Tsunami warning message on its home page. Here’s a screenshot:

They weren’t reporting the news. They were helping people be aware of a risk right now. They used their position as the number one most visited site on the web as a billboard to help people.

Google has also set up its Person Finder for Japan, which lets people inquire about a person or provide information for interested party. Google has helped in a similar capacity for earthquakes in Chile, Haiti and Christchurch, NZ.

As Google continues to explore how it can serve people in other capacities for continued business growth, these kinds of offerings beyond search will do doubt help expand people’s view of what Google can do and what kind of people they are.

We suspect neither took a lot of effort. But both are useful, important, simple and timely. A good standard for anyone making products and services with the ambition of being a part of people’s lives.

"Helping now: Google and the Japanese Earthquake" by Scott
Posted in Brands Enabling Stories on Friday, March 11th, 2011