How do you feel about your favorite company now that you know its politics?

You might remember the Supreme Court’s Citizens United ruling.  (Wikipedia shortcut:  Citizens United v. Federal Election Commission, 558 U.S. 08-205 (2010), was a landmark decision by the United States Supreme Court holding that corporate funding of independent political broadcasts in candidate elections cannot be limited — because of the First Amendment.)

2012 will be the first Presidential election in which corporations are free to spend as much as they would like behind candidates.

I think this posses for a particularly interesting kind of stimulus that will impact brands (corporate, subsidiary and other related brands).

No doubt the press will report how the money is flowing.  I wonder to what extent customers will judge marketers and brands based on this new information.

Let’s see.

  1. Got to Influence Explorer. It is a great site to see how a company, a lawmaker or a prominent individual is influencing the political system.
  2. Type in a company or person or brand you like and explore how they are spending their money in support of candidates or political parties.
  3. Do you feel the same way about that brand?  Do you feel closer or further away from it?

Do report back.

"How do you feel about your favorite company now that you know its politics?" by Scott
Posted in Brands Enabling Stories on Thursday, June 2nd, 2011