How employees who work at the most loved companies describe the brands they work for.

This is a wonderful data viz from CNN Money and Fortune that brings to life successful employer brands from the employees’ points-of view.

In the modern battle for talent, managers (especially marketers who work in categories in which employees interact with customers) must realize that enabling the stories employees live by is as important as outfitting customer stories.

Check out the descriptors that employees associate with their employers here.

"How employees who work at the most loved companies describe the brands they work for." by Scott
Posted in Brands Enabling Stories on Sunday, February 13th, 2011