Dosage

Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

How employees who work at the most loved companies describe the brands they work for.

This is a wonderful data viz from CNN Money and Fortune that brings to life successful employer brands from the employees’ points-of view.

In the modern battle for talent, managers (especially marketers who work in categories in which employees interact with customers) must realize that enabling the stories employees live by is as important as outfitting customer stories.

Check out the descriptors that employees associate with their employers here.

"How employees who work at the most loved companies describe the brands they work for." by Scott
Posted in Brands Enabling Stories on Sunday, February 13th, 2011