Logos that fit Lowe’s story: The global network with deep local expertise.

Great work from our clients Lowe & Partners (especially Tony Wright and Bert Moore).

Lowe was formed as a network by buying up strong and independently-minded local talent. Today, this network reaches everywhere any global marketer would need to go. What makes Lowe so compelling to global marketers is that each off has deep local roots. They are able to understand local culture and create marketing that goes to that deeper level.

To accentuate this point, they’ve redesigned their logos in APAC. Fifteen markets have new logos. Each makes the office feel like part of the network and locally “deep.” Well done.

"Logos that fit Lowe’s story: The global network with deep local expertise." by Scott
Posted in Brands Enabling Stories on Friday, February 18th, 2011