Manhattan Mini Storage: Outfitting the love/hate relationship between NYers and space.

By far one of my favorite outdoor campaigns.  It’s a great example of speaking directly to an actionable mindset “I love living in NY but it is hard living here so maybe I should move to a borough.”

I particularly like the dig at the Mets and the “controversy” that followed.

Check out the great work here.  I wish I knew who did the work.

"Manhattan Mini Storage: Outfitting the love/hate relationship between NYers and space." by Scott
Posted in Brands Enabling Stories on Tuesday, September 20th, 2011