Photosniper. How a design decision evokes a whole other story.

People don’t make photos.  They shoot photos.

The people who make the Photosniper took this story and outfitted with a whole new way of shooting photos.

This new tool creates a whole different kind of experience that is higher-energy and action-packed.  You probably are not shooting your kids or your dog with the Photosniper.  (You probably don’t want to be using the Photosniper if you are a photojournalist covering a war either.)

It isn’t just for show either.  Bracing the camera this way does reduce camera shake.

"Photosniper. How a design decision evokes a whole other story." by Scott
Posted in Brands Enabling Stories on Tuesday, February 15th, 2011