Dosage

Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

Photosniper. How a design decision evokes a whole other story.

People don’t make photos. They shoot photos.

The people who make the Photosniper took this story and outfitted with a whole new way of shooting photos.

This new tool creates a whole different kind of experience that is higher-energy and action-packed. You probably are not shooting your kids or your dog with the Photosniper. (You probably don’t want to be using the Photosniper if you are a photojournalist covering a war either.)

It isn’t just for show either. Bracing the camera this way does reduce camera shake.

"Photosniper. How a design decision evokes a whole other story." by Scott
Posted in Brands Enabling Stories on Tuesday, February 15th, 2011