Dosage

Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

Product of the week: Blocks you “drunk posting” on social networks

When I was in college, I had the idea to make and market a phone that had a breath-a-lizer in the mouthpiece. If you were drunk, it wouldn’t let you “drunk dial” anyone. (I did allow one pre-programable “booty call” number though).

It never got off the ground because the breath-a-lizer manufacturers didn’t have the same sense of humor as I did.

Here’s a nice film of the same elk.

Is it me or is this not as obviously fake and ridiculous as it should appear?

A nice piece of self-promotional work by Webroot. A creative way to evoke their “security” story without scaring people. I like this company more so I’d choose it. Well done.

Thanks to Neil Cotton of GMT+8 for this one.

"Product of the week: Blocks you “drunk posting” on social networks" by Scott
Posted in Brands Enabling Stories on Friday, June 10th, 2011