Nice idea from our friends at Coke.
This is related to our post the other day about feeling it for real. This is a good example of a marketer that is doing something delightful and unexpected and real on their promise.
It is low budget and will clearly be worth more than they spent after everyone sees and spreads it.
Will the reach be Superbowl-esque? Nope. Is it a good return on investment. Absolutely.