When my grandmother was unable to go to church, she’d watch services on TV. I always thought that was odd. It wasn’t. She was using a technology to practice her faith.
Fast forward to this great example of “tooling up” a component of a brand story. What’s interesting about this is that is sits at the intersection of ingrained rituals and the latest technology.
Once you get to a confession app, not far from here to see a whole technology-based participation system. Interesting. Read the whole story here.