A Vatican approved confession app? Yes. Only $1.99

When my grandmother was unable to go to church, she’d watch services on TV.  I always thought that was odd.  It wasn’t.  She was using a technology to practice her faith.

Fast forward to this great example of “tooling up” a component of a brand story.  What’s interesting about this is that is sits at the intersection of ingrained rituals and the latest technology.

Once you get to a confession app, not far from here to see a whole technology-based participation system.  Interesting.  Read the whole story here.

"A Vatican approved confession app? Yes. Only $1.99" by Scott
Posted in Brands Enabling Stories on Thursday, February 10th, 2011