Comments for Dosage http://www.dosageconsulting.com Offering Strategic Collaborators the Methods to Band Together Wed, 22 Feb 2012 16:15:00 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Podcast: Mark Sherwood, Director of Integrated Planning at Saatchi & Saatchi NY by Bert Moore http://www.dosageconsulting.com/questions-collaborators-answer/podcast-mark-sherwood-director-of-integrated-planning-at-saatchi-saatchi-ny/#comment-49 Bert Moore Wed, 22 Feb 2012 16:15:00 +0000 http://www.dosageconsulting.com/?p=1667#comment-49 Nice one!    Nice one! 

 

]]> Comment on A “spectacular” cultural idea: Hyundai wall projection in KL by Hyundai kl | Fyrtalox http://www.dosageconsulting.com/brands-enabling-stories/a-spectacular-cultural-idea-hyundai-wall-projection-in-kl/#comment-48 Hyundai kl | Fyrtalox Tue, 17 Jan 2012 19:44:04 +0000 http://www.dosageconsulting.com/?p=1147#comment-48 [...] A “spectacular” cultural idea: Hyundai wall projection in KL | DosageApr 8, 2011 … A “spectacular” cultural idea: Hyundai wall projection in KL. Lots of times creative people want to do spectacular things but spectaculars (by … [...] [...] A “spectacular” cultural idea: Hyundai wall projection in KL | DosageApr 8, 2011 … A “spectacular” cultural idea: Hyundai wall projection in KL. Lots of times creative people want to do spectacular things but spectaculars (by … [...]

]]> Comment on Amazing tagline and jingle list from Tagline Guru. by Beer Miller | An American Brewmaster http://www.dosageconsulting.com/brands-enabling-stories/amazing-tagline-and-jingle-list-from-tagline-guru/#comment-46 Beer Miller | An American Brewmaster Sun, 08 Jan 2012 21:49:02 +0000 http://www.dosageconsulting.com/?p=1560#comment-46 [...] you for searching through our sight. We hope you found the Beer Miller items you were looking for. Beer Miller Search our Brewing items for the best deals on Beer Miller Welcome to BarryArnson.com, a... products or information? We have searched the web for you and have found the best deals on Beer [...] [...] you for searching through our sight. We hope you found the Beer Miller items you were looking for. Beer Miller Search our Brewing items for the best deals on Beer Miller Welcome to BarryArnson.com, a… products or information? We have searched the web for you and have found the best deals on Beer [...]

]]> Comment on “On Creative Collaboration” podcast with Chris Yeh, Internet entrepreneur by Agency Collaboration Podcast: Scott Lukas, Dosage Consulting « Agency Collaboration http://www.dosageconsulting.com/questions-collaborators-answer/on-creative-collaboration-podcast-with-chris-yeh-internet-entrepreneur/#comment-45 Agency Collaboration Podcast: Scott Lukas, Dosage Consulting « Agency Collaboration Fri, 06 Jan 2012 23:01:37 +0000 http://www.dosageconsulting.com/?p=1733#comment-45 [...] Click here to listen to the podcast. Advertisement LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); LD_AddCustomAttr("theme_bg", "ffffff"); LD_AddCustomAttr("theme_border", "b0b0b0"); LD_AddCustomAttr("theme_text", "7a7a7a"); LD_AddCustomAttr("theme_link", "333333"); LD_AddCustomAttr("theme_url", "585858"); LD_AddCustomAttr("LangId", "1"); LD_AddCustomAttr("Autotag", "medicine"); LD_AddCustomAttr("Autotag", "technology"); LD_AddCustomAttr("Tag", "cross-agency"); LD_AddSlot("wpcom_below_post"); LD_GetBids(); Share this:EmailTwitterFacebookLike this:LikeBe the first to like this post. [...] [...] Click here to listen to the podcast. Advertisement LD_AddCustomAttr("AdOpt", "1"); LD_AddCustomAttr("Origin", "other"); LD_AddCustomAttr("theme_bg", "ffffff"); LD_AddCustomAttr("theme_border", "b0b0b0"); LD_AddCustomAttr("theme_text", "7a7a7a"); LD_AddCustomAttr("theme_link", "333333"); LD_AddCustomAttr("theme_url", "585858"); LD_AddCustomAttr("LangId", "1"); LD_AddCustomAttr("Autotag", "medicine"); LD_AddCustomAttr("Autotag", "technology"); LD_AddCustomAttr("Tag", "cross-agency"); LD_AddSlot("wpcom_below_post"); LD_GetBids(); Share this:EmailTwitterFacebookLike this:LikeBe the first to like this post. [...]

]]> Comment on New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.” by Anonymous http://www.dosageconsulting.com/questions-collaborators-answer/new-podcast-suzanne-powers-global-strategy-director-of-crispin-porter-is-my-guest-on-creative-collaboration-with-scott-lukas/#comment-44 Anonymous Tue, 13 Dec 2011 15:15:00 +0000 http://www.dosageconsulting.com/?p=1704#comment-44 Thanks for the comment Dan.  Stay in touch. Thanks for the comment Dan.  Stay in touch.

]]> Comment on New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.” by Crispin Porter + Bogusky Briefing Format « Dan Pankraz Vs Youth http://www.dosageconsulting.com/questions-collaborators-answer/new-podcast-suzanne-powers-global-strategy-director-of-crispin-porter-is-my-guest-on-creative-collaboration-with-scott-lukas/#comment-42 Crispin Porter + Bogusky Briefing Format « Dan Pankraz Vs Youth Tue, 13 Dec 2011 00:54:07 +0000 http://www.dosageconsulting.com/?p=1704#comment-42 [...] and a key ‘Question’ to be answered, rather than a focus on messaging. From listening to Suzanne Powers speak (Crispins Global strategy head) Crispin may go into a creative briefing with numerous [...] [...] and a key ‘Question’ to be answered, rather than a focus on messaging. From listening to Suzanne Powers speak (Crispins Global strategy head) Crispin may go into a creative briefing with numerous [...]

]]> Comment on New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.” by Danpankraz http://www.dosageconsulting.com/questions-collaborators-answer/new-podcast-suzanne-powers-global-strategy-director-of-crispin-porter-is-my-guest-on-creative-collaboration-with-scott-lukas/#comment-43 Danpankraz Tue, 13 Dec 2011 00:20:00 +0000 http://www.dosageconsulting.com/?p=1704#comment-43 really enjoyed the interview scott and suzanne..particularly the ethos of constant collaboration driving the creative output, rather than planners sitting in their ivory towers trying to 'crack it'...you're right suzanne, it is liberating  really enjoyed the interview scott and suzanne..particularly the ethos of constant collaboration driving the creative output, rather than planners sitting in their ivory towers trying to ‘crack it’…you’re right suzanne, it is liberating 

]]> Comment on The new Beetle. VW’s hippie story is now over. by Sigrid http://www.dosageconsulting.com/brands-enabling-stories/the-new-beetle-vws-hippie-story-is-now-over/#comment-39 Sigrid Mon, 10 Oct 2011 20:32:00 +0000 http://www.dosageconsulting.com/?p=1242#comment-39 Saw the new JLo Fiat 500 ad today. Wonder what they're thinking. "Hey look, we found all this white space in the small car category!"  Saw the new JLo Fiat 500 ad today. Wonder what they’re thinking. “Hey look, we found all this white space in the small car category!” 

]]> Comment on The new Beetle. VW’s hippie story is now over. by Anonymous http://www.dosageconsulting.com/brands-enabling-stories/the-new-beetle-vws-hippie-story-is-now-over/#comment-38 Anonymous Fri, 23 Sep 2011 13:35:00 +0000 http://www.dosageconsulting.com/?p=1242#comment-38 Yes I agree with that.  MINI did take the idea that VW introduced into automotive "friendly motoring."  It was very effective threading of the needle. What made it work so well then was the clear cultural enemy of the SUV/dark tinted windows/"car bully" enemy.  I still think what made it work so well is that it wasn't a man v. woman fight.  It was man v. man.  MINI, as an object, looked masculine.  Its stance and form cued masculinity.  It made one aspect of its identity "tough."   Yes I agree with that.  MINI did take the idea that VW introduced into automotive “friendly motoring.”  It was very effective threading of the needle. What made it work so well then was the clear cultural enemy of the SUV/dark tinted windows/”car bully” enemy.  I still think what made it work so well is that it wasn’t a man v. woman fight.  It was man v. man.  MINI, as an object, looked masculine.  Its stance and form cued masculinity.  It made one aspect of its identity “tough.”  

]]> Comment on The new Beetle. VW’s hippie story is now over. by Avenius01 http://www.dosageconsulting.com/brands-enabling-stories/the-new-beetle-vws-hippie-story-is-now-over/#comment-37 Avenius01 Fri, 23 Sep 2011 00:39:00 +0000 http://www.dosageconsulting.com/?p=1242#comment-37 I agree with much of the above, but would debate nuance a bit as to whether or not Mini was specifically masculine, or more pointed at those with a love of driving (space VW used to occupy quite successfully for a while, especially during the Beetle relaunch).  I suppose you coould argue that there's some degree of masculinity about love of driving, but think that's debatable.  And I Ithink Mini worked hard to round off any edges "Let's share the road. Let's Motor." in a way that aligned it with much of the peaceful, friendly ethos you describe above without making it weak or passive. So I think that what's helped Mini be successful in an enduring way has been its ability to connect the thrill of the road (and driving experience in a Mini) with a very populist, "Can't we all just get along" ethos in a way that makes it seem sensible, not wimpy or effeminate.  It's a very effective threading of the needle. Thoughts? I agree with much of the above, but would debate nuance a bit as to whether or not Mini was specifically masculine, or more pointed at those with a love of driving (space VW used to occupy quite successfully for a while, especially during the Beetle relaunch).  I suppose you coould argue that there’s some degree of masculinity about love of driving, but think that’s debatable.  And I Ithink Mini worked hard to round off any edges “Let’s share the road. Let’s Motor.” in a way that aligned it with much of the peaceful, friendly ethos you describe above without making it weak or passive.

So I think that what’s helped Mini be successful in an enduring way has been its ability to connect the thrill of the road (and driving experience in a Mini) with a very populist, “Can’t we all just get along” ethos in a way that makes it seem sensible, not wimpy or effeminate.  It’s a very effective threading of the needle.

Thoughts?

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