Dosage

New “On Creative Collaboration with Scott Lukas” – Fredrik Carlström, marketing consultant, creative director and film producer.

Scott — Wed, 22 Feb 2012 21:53:29 +0000

With impressive experience in entertainment, digital marketing and advertising, Fredrik compares what’s it like working in entertainment and in marketing communication.

We get to an essential question: Which world tells us most about how creative collaborators should be working?

Here’s more on Fredrik:

He currently runs Carlström & Company (C&CO), a marketing/management consulting and venture capital firm; and Third Factory, a production company, both based in New York. He frequently lecturers, writes and comments on advertising, entertainment and culture.

Until 2011, Carlström was the CEO & Executive Creative Director of digital/ entertainment agency Great Works’ American operations, which he set up in 2007. In 2010 Great Works was named Agency of the Year by AdWeek. Under Carlström, Great Works transformed into an entertainment marketing agency that bridges the worlds of advertising, technology, media and entertainment. Under his guidance, Great Works launched Absolut Vodka’s entertainment platform, with work by leading talent including Zach Galifianakis, Helmut Lang, Absolut Machines and many others.

Fascinating take on Linsanity by Chuck Klosterman on the B.S. Report

Scott — Wed, 22 Feb 2012 19:39:13 +0000

This should just be a retweet. Check out this great conversation about Linsanity between Bill Simmons and Chuck Klosterman on the B.S. Report via Grantland.

If it is easier, find it on the B.S. Report (ESPN) on iTunes.

Do check it out. A great conversation about culture between two of my favorites.

Kyle Acquistapace Partner, Director of Media & Data Strategy at Deutsch

Scott — Tue, 07 Feb 2012 16:55:46 +0000

Kyle Acquistapace and I talk about the benefits of in-house media, how Deutsch Los Angeles works and their recent Superbowl successes for Volkswagen (Little Darth and The Bark Side).

A 5 yr. old’s impression witnessing logos. Fascinating.

Scott — Wed, 01 Feb 2012 22:53:16 +0000

This was making the rounds the other day. A lot more interesting than it sounds. Fascinating how the child draws meaning from personal experiences and the designs.

New podcast: Richard Schatzberger, Co-Founder & Chief Technology Experience Officer @ CO:

Scott — Fri, 27 Jan 2012 21:12:24 +0000

Great conversation with Richard Schatzberger of CO:. We talk about new agency models, what they’ve learned at CO:, and what’s required of marketing agents in the age of collaboration. Tons of great stuff. Listen here or find us on iTunes.

Steve Jobs on “Concurrent Creativity.”

Scott — Mon, 23 Jan 2012 16:34:22 +0000

Nice piece of footage of Steve Jobs talking about collaboration.

Click here to view the embedded video.

“On Creative Collaboration” podcast with Chris Yeh, Internet entrepreneur

Scott — Fri, 06 Jan 2012 20:37:07 +0000

Great conversation with Chris Yeh about his agency collaboration platform, how Internet companies collaborate, his blog Agency Collaboration and what collaborators need to start doing/stop doing.

Chris has been building Internet businesses since 1995. He has been a founder, founding employee, or seed investor in dozens of startups, including PBworks, and advises a wide array of startups ranging from network equipment makers to video game studios. He liked his investment in PBworks so much, he decided to join the company. Chris earned two degrees from Stanford University and an MBA from Harvard Business School.

Don’t forget “On Creative Collaboration” is on iTunes. Just search Scott Lukas, Dosage or the title.

Love this definition of insight from Wendy Gordon

Scott — Thu, 05 Jan 2012 18:00:08 +0000

Love how PETA uses the news and injects itself. K. Kardashian this time.

Scott — Wed, 21 Dec 2011 15:32:03 +0000

Chalk up another one for PETA. They certainly know how to get the most out of a minuscule budget. This time riding Kim Kardashian’s latest wave of mega-interest. This is a billboard in LA:

New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.”

Scott — Wed, 07 Dec 2011 02:50:45 +0000

Suzanne and I talk about how CP+B has grown as a collaborative company, the challenges of scaling globally and things any creative company should do less or more of in the age of collaboration.

Continue to check back here for future podcasts or search “Scott Lukas” or “Dosage” in iTunes to subscribe. It’s free.