Can I change my brand’s personality? Hilarious Liam Neeson scene from “Life Is Short”

Brands, like people, can change but not easily or quickly.  Some brands that we think have changed their persona:

Christina Aquilera – From slut to glamour vocalist

Bill Gates – From evil boy wonder to global philanthropist.

Old Spice – From bad cologne for grandpa to products for young guys who don’t take their mainlines too seriously.

Tiger Woods – From super-focused golf superhero to shady rich guy who has done off the rails.

These transformations aren’t easy.  They take either a dramatic statement of evidence, time or both.  Here’s an absolutely brilliant example of how some brands can’t change.

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"Can I change my brand’s personality? Hilarious Liam Neeson scene from “Life Is Short”" by Scott
Posted in Questions Collaborators Answer on Friday, November 11th, 2011