Do people recognize culture? Evidence: The color of thoughts from “The Color Of.”

Nice site:  The color of.

If aggregates the core colors of thoughts and moods and tags from Flickr.

What we like about this is that it links thoughts and colors.  We think this would be a useful tool.  If they are trying to evoke a mood or emotion through design, going “with the grain” of cultural associations of color are sure to help.

We’ve done a lot of work around cultural patters.  Our unimaginatively named tool “The Cultural Patterns Tool” helps our clients juxtapose cultural behaviors with brands to create innovation and marketing participation ideas.

 

 

"Do people recognize culture? Evidence: The color of thoughts from “The Color Of.”" by Scott
Posted in Questions Collaborators Answer on Tuesday, July 19th, 2011