Dosage

I admit I’m a planning geek.  I buy every book.  I question every planner.  I enjoy our craft.

When I  was young, I was fortunate to learn from some of the best planners around — Rosemarie Ryan, Nigel Carr, Gwen Lipsky, Ted Nelson, Elena Salij, Robin Hafitz, Adam Morgan, Sigrid Jakob, John Gerzma, Megan Kent, Robin Bardolia, Rob White and tons of others at Chiat, Fallon and Berlin Cameron.

I was exposed to Stephen Walker (alum of BBH and now runs Headmint – still a graet mentor, friend and collegue), Sigrid Jakob (BBH alum and now consultant and artist and great friend) and Ewen Cameron (alum of BMP and now CEO Berlin Cameron) the most, who were kind enough to share some of their old planning docs with me.

I just found a bunch with some of the collection I copied from Jane Newman.  Here’s what I found and I hope you’ll find them useful even though they’ve been around a bit. I still think there is wisdom in there that’s worth reviewing.

DDB’s ABCs of Business

Good and Bad Briefs speech by Robin Hafitz at a 4As planning conference.

BBH UK Creative Brief deck.

Creative Brief doc written by Emma Cookson.

“Getting to propositions to get to good ads” by Brent Gosling.

Quaker positioning manual – from Chiat/Day in 90s.

BMP deck on competition. 1988.

1986 BBH speech to creative department. “Why does BBH have account planners?”

BBH document. 1980s? “The Planner/Client Relationship”

BBH document. “What is planning?” Date unknown. Probably late 80s/early 90s.