From the archives: How to plan advertising UK style? Old BBH, BMP and other docs.

I admit I’m a planning geek.  I buy every book.  I question every planner.  I enjoy our craft.

When I  was young, I was fortunate to learn from some of the best planners around — Rosemarie Ryan, Nigel Carr, Gwen Lipsky, Ted Nelson, Elena Salij, Robin Hafitz, Adam Morgan, Sigrid Jakob, John Gerzma, Megan Kent, Robin Bardolia, Rob White and tons of others at Chiat, Fallon and Berlin Cameron.

I was exposed to Stephen Walker (alum of BBH and now runs Headmint – still a graet mentor, friend and collegue), Sigrid Jakob (BBH alum and now consultant and artist and great friend) and Ewen Cameron (alum of BMP and now CEO Berlin Cameron) the most, who were kind enough to share some of their old planning docs with me.

I just found a bunch with some of the collection I copied from Jane Newman.  Here’s what I found and I hope you’ll find them useful even though they’ve been around a bit. I still think there is wisdom in there that’s worth reviewing.

Update 5/2014 – The Documents got deleted as “commercial” by Scribd.  They are now available here on Slideshare:

 

"From the archives: How to plan advertising UK style? Old BBH, BMP and other docs." by Scott
Posted in Questions Collaborators Answer on Thursday, April 21st, 2011
  • sigridjakob

    Hey, so nice to find you kept these documents – I lost my copies long ago. This is a veritable museum of planning you’re building. A lot of this stuff has aged surprisingly well.

    • http://www.dosageconsulting.com Scott

      They have aged well because strategy is strategy, people are people and responses are responses. Further, I think people with a planning background are most able to evolve with the times because they focus on those things. And those things supersede tactics.

  • Anonymous

    They have aged well. I think people with a planning background are most able to evolve with the times because strategy is strategy, people are people and responses are responses. Those things supersede tactics.n