How to plan advertising (old school edition). Attendee list and speaking notes from the 1992 Account Planning Conference

We found this very old school document in our files.

You’ll find speaking notes by Jon Steel of GBS, Jeff Goodby of GBS, Nigel Hollis of Millward Brown, and Greg Wood of Diagnostic Research.

Worth a read. Some things are worth revisiting.

1992 Account Planning Conference. Attendee list and speaking notes

"How to plan advertising (old school edition). Attendee list and speaking notes from the 1992 Account Planning Conference" by Scott
Posted in Questions Collaborators Answer on Saturday, April 2nd, 2011