Dosage

Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

How to plan advertising (old school edition). Attendee list and speaking notes from the 1992 Account Planning Conference

We found this very old school document in our files.

You’ll find speaking notes by Jon Steel of GBS, Jeff Goodby of GBS, Nigel Hollis of Millward Brown, and Greg Wood of Diagnostic Research.

Worth a read. Some things are worth revisiting.

1992 Account Planning Conference. Attendee list and speaking notes

"How to plan advertising (old school edition). Attendee list and speaking notes from the 1992 Account Planning Conference" by Scott
Posted in Questions Collaborators Answer on Saturday, April 2nd, 2011