With impressive experience in entertainment, digital marketing and advertising, Fredrik compares what’s it like working in entertainment and in marketing communication.
We get to an essential question: Which world tells us most about how creative collaborators should be working?
Here’s more on Fredrik:
He currently runs Carlström & Company (C&CO), a marketing/management consulting and venture capital firm; and Third Factory, a production company, both based in New York. He frequently lecturers, writes and comments on advertising, entertainment and culture.
Until 2011, Carlström was the CEO & Executive Creative Director of digital/ entertainment agency Great Works’ American operations, which he set up in 2007. In 2010 Great Works was named Agency of the Year by AdWeek. Under Carlström, Great Works transformed into an entertainment marketing agency that bridges the worlds of advertising, technology, media and entertainment. Under his guidance, Great Works launched Absolut Vodka’s entertainment platform, with work by leading talent including Zach Galifianakis, Helmut Lang, Absolut Machines and many others.