Dosage

Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.”

Suzanne and I talk about how CP+B has grown as a collaborative company, the challenges of scaling globally and things any creative company should do less or more of in the age of collaboration.

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Continue to check back here for future podcasts or search “Scott Lukas” or “Dosage” in iTunes to subscribe. It’s free.

"New podcast. Suzanne Powers, Global Strategy Director of Crispin Porter is my guest. “On Creative Collaboration with Scott Lukas.”" by Scott
Posted in Questions Collaborators Answer on Tuesday, December 6th, 2011

Danpankraz

really enjoyed the interview scott and suzanne..particularly the ethos of constant collaboration driving the creative output, rather than planners sitting in their ivory towers trying to ‘crack it’…you’re right suzanne, it is liberating
http://danpankraz.wordpress.com/2009/04/08/crispin-porter-bogusky-briefing-format/ Crispin Porter + Bogusky Briefing Format « Dan Pankraz Vs Youth

[...] and a key ‘Question’ to be answered, rather than a focus on messaging. From listening to Suzanne Powers speak (Crispins Global strategy head) Crispin may go into a creative briefing with numerous [...]
Anonymous

Thanks for the comment Dan. Stay in touch.