Building the right team is a critical component of any successful creative collaboration. At Dosage, we not only seek a diversity of skills and tactical areas but also take special care to try to mix up different kinds of creativity types within those areas.
We like to profile collaborators so that we can mix people up. Who’s a good Starter? Who’s an Enhancer? Then recommend who should be involved when.
One mistake teams make is that they assume everyone must be involved at all stages or it isn’t “a collaboration?” Not true. The real skill is including the right kinds of people at the right times.