Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?
It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.
Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.
Dosage is 12 years old today. Here’s some things we’ve learned.
Brand strategists beware! Colbert comments on Wheat Thins brand guidelines.
A 5 yr. old’s impression witnessing logos. Fascinating.
Love how PETA uses the news and injects itself. K. Kardashian this time.
Great comms speaks to a mindset: “Hey adult, it is ok to read teen stuff.”
Congrats to our friends and clients at Lowe for this IPA Grand Prix winning idea.
Amazing tagline and jingle list from Tagline Guru.
Manhattan Mini Storage: Outfitting the love/hate relationship between NYers and space.
Great Range Rover ad.
French Connection: The Suit. Fantastic example of a brand enabling a story.
The most interesting thing about Dos Equis: The agency says “man.” The client says “bottle.” ????
Apple University organizing for success when Steve’s gone.
Product of the week: Blocks you “drunk posting” on social networks
Thelonius Monk’s creative brief for playing with him.
Hoover organizes soap fans to save soaps. Good community/FB tactic.
Just a fantastic “old school” TV ad. You’ll never guess who it is for.
How do you feel about your favorite company now that you know its politics?
The Bud Flag Can and Patriotic marketing.
From the Dosage archive: APG-US agendas, attendees, speeches.
Astounding numbers about Facebook. Perhaps part of a story to pump the brand for an IPO?
The new Beetle. VW’s hippie story is now over.
Always great to revisit the very best cases. IPA winning papers BMW Films, Lynx (Axe) and Effie winner for Anti-Tobacco “Truth”
A “spectacular” cultural idea: Hyundai wall projection in KL
From the archive: Jane Newman’s collection of early account planning documents, speeches and memos.
A shift in cultural frame makes all the difference: The Tempest Freerunning Academy’s cool video
Reality Media: The Coca-Cola Happiness Machine
Corning’s future with glass.
Facebook Breakup Notifier
Brands that outfit the “drugs that make you smarter” story.
Helping now: Google and the Japanese Earthquake
Winners from TED’s Ads Worth Spreading
Bugles Claws: When a story to live by reveals itself
Logos that fit Lowe’s story: The global network with deep local expertise.
Photosniper. How a design decision evokes a whole other story.
How employees who work at the most loved companies describe the brands they work for.
Why a 36″ waist at Old Navy is really 41″?
How Google helps prevent suicide (and other tales of changing the story).
A Vatican approved confession app? Yes. Only $1.99
Portlandia: How satire can kill a story to live by.