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Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

Kids and Logos

A 5 yr. old’s impression witnessing logos. Fascinating.

Kim K

Love how PETA uses the news and injects itself. K. Kardashian this time.

Adults reading teens

Great comms speaks to a mindset: “Hey adult, it is ok to read teen stuff.”

Colomiba Rebels this

Congrats to our friends and clients at Lowe for this IPA Grand Prix winning idea.

Logos

Amazing tagline and jingle list from Tagline Guru.

MMS

Manhattan Mini Storage: Outfitting the love/hate relationship between NYers and space.

Rover

Great Range Rover ad.

The Suit

French Connection: The Suit. Fantastic example of a brand enabling a story.

Interestng man

The most interesting thing about Dos Equis: The agency says “man.” The client says “bottle.” ????

Apple U

Apple University organizing for success when Steve’s gone.

drunk

Product of the week: Blocks you “drunk posting” on social networks

Monk

Thelonius Monk’s creative brief for playing with him.

soaps

Hoover organizes soap fans to save soaps. Good community/FB tactic.

Exorcists

Just a fantastic “old school” TV ad. You’ll never guess who it is for.

cash for votes

How do you feel about your favorite company now that you know its politics?

Bud Flag Can

The Bud Flag Can and Patriotic marketing.

Old Planning Conference Stuff

From the Dosage archive: APG-US agendas, attendees, speeches.

facebook

Astounding numbers about Facebook. Perhaps part of a story to pump the brand for an IPO?

New Bug

The new Beetle. VW’s hippie story is now over.

IPA-EFFIE PAPERS

Always great to revisit the very best cases. IPA winning papers BMW Films, Lynx (Axe) and Effie winner for Anti-Tobacco “Truth”

Hyundai

A “spectacular” cultural idea: Hyundai wall projection in KL

jane newman

From the archive: Jane Newman’s collection of early account planning documents, speeches and memos.

Freerunning

A shift in cultural frame makes all the difference: The Tempest Freerunning Academy’s cool video

happiness machine

Reality Media: The Coca-Cola Happiness Machine

Corning glass

Corning’s future with glass.

facebook breakup

Facebook Breakup Notifier

NZT

Brands that outfit the “drugs that make you smarter” story.

Google earthquake warning

Helping now: Google and the Japanese Earthquake

TED

Winners from TED’s Ads Worth Spreading

Bugles

Bugles Claws: When a story to live by reveals itself

Lowe logos

Logos that fit Lowe’s story: The global network with deep local expertise.

Photosniper

Photosniper. How a design decision evokes a whole other story.

Employer Brands

How employees who work at the most loved companies describe the brands they work for.

Lying Belts

Why a 36″ waist at Old Navy is really 41″?

Google Suicide

How Google helps prevent suicide (and other tales of changing the story).

iGod_test_II

A Vatican approved confession app? Yes. Only $1.99

portlandia

Portlandia: How satire can kill a story to live by.

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