Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?
It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.
Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.
What drives urgency
A good list of Qs for understanding someone’s hopes and dreams
E-book format removes stigma from reading erotica for women?
Fascinating take on Linsanity by Chuck Klosterman on the B.S. Report
Steve Jobs on “Concurrent Creativity.”
Nine Things Successful People Do Differently by Heidi Grant Halvorson
NPR’s Planet Money on why wedding dresses are so expensive
This mom should be in marketing. Great story framing and great “prop” to use.
Reblog: “RSAnimate: Prof. Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice.”
Ten dinner topics that will lead to an argument.
Conan O’Brien’s 2011 Dartmouth College Commencement Address
A book that reveals the dark side of being a parent. “Go the f@*k to sleep”
Realistic dinosaur walking around at school
Rules create creative freedom. Great point by Mario Pricken.
Four recurring myths we apparently really want to believe. Thanks Cracked.
From one-eyed stray cat to “Pirate” — now this is marketing.
The IT guy who hacks the computer of a potential employer to demo his skills.
Advertising quotes. Pithy stories to live by if you are in advertising.
Tiger Moms. Parenting with tough love.
USA Inc. A basic summary of America’s Financial Statements by Mark Meeker/KPCB
Exactly which prices are rising via WSJ infographic.
John Stewart describes why corporations don’t need Americans anymore.
You May Never Fail on the Scale I Did
Genius edit: Everything you need to know has been told to you in the movies.
Why it will be hard to resent the super-rich when they reject the rest of us.
Not just a fame artist. How Lady Gaga has turned a meat dress into a costume of hope.
Did we like Seinfeld because we loved Mickey, Minnie, Donald and Goofy first?
Is living backwards really that bad of an idea?
Should facebook be called fakebook?