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Offering Strategic Collaborators the Methods to Band Together

The Stories We Live By

Shakespeare was right when he wrote, “All the world's a stage.” People play many parts in the stories of their lives. Entries in this section explore those stories. What’s driving people? What roles do people want to assume (or avoid)? What experiences are they seeking? How does “the scene” they find themselves in affect their story?

Brands Enabling Stories

It has been long said that brands that help people help business. Being a marketer means outfitting the stories of peoples’ lives with brands and marketing. We’re tool makers and symbol designers. These entries will highlight examples of how marketers have enabled the stories of people’s lives in a way that helps business.

Questions Collaborators Answer

Great collaborators know that nothing is particularly hard if you break it into small tasks. Most often, those tasks come up as a strategic or procedural question. Entries in this section will feature the questions that collaborators must answer, and the best practice tools and techniques that we use to help them answer those questions.

Klosterman Linsanity

Fascinating take on Linsanity by Chuck Klosterman on the B.S. Report

Jobs and Woz

Steve Jobs on “Concurrent Creativity.”

Success

Nine Things Successful People Do Differently by Heidi Grant Halvorson

Wedding Dresses

NPR’s Planet Money on why wedding dresses are so expensive

Food monsters

This mom should be in marketing. Great story framing and great “prop” to use.

Choice

Reblog: “RSAnimate: Prof. Renata Salecl explores the paralysing anxiety and dissatisfaction surrounding limitless choice.”

Punch

Ten dinner topics that will lead to an argument.

conan

Conan O’Brien’s 2011 Dartmouth College Commencement Address

go the fuck to sleep

A book that reveals the dark side of being a parent. “Go the f@*k to sleep”

dinosaur

Realistic dinosaur walking around at school

rules and freedom

Rules create creative freedom. Great point by Mario Pricken.

myths

Four recurring myths we apparently really want to believe. Thanks Cracked.

One eyed cat

From one-eyed stray cat to “Pirate” — now this is marketing.

hacker

The IT guy who hacks the computer of a potential employer to demo his skills.

Talk bubble

Advertising quotes. Pithy stories to live by if you are in advertising.

Tiger Moms

Tiger Moms. Parenting with tough love.

America's Financial Statement

USA Inc. A basic summary of America’s Financial Statements by Mark Meeker/KPCB

Where Prices are rising

Exactly which prices are rising via WSJ infographic.

jon stewart

John Stewart describes why corporations don’t need Americans anymore.

Failure

You May Never Fail on the Scale I Did

yoda

Genius edit: Everything you need to know has been told to you in the movies.

global elite

Why it will be hard to resent the super-rich when they reject the rest of us.

Lady+Gaga_LoveGame

Not just a fame artist. How Lady Gaga has turned a meat dress into a costume of hope.

Seinfeld Disney-2 This

Did we like Seinfeld because we loved Mickey, Minnie, Donald and Goofy first?

422_aa8b7917e66ed5cb78c0d72c25ae08e5

Is living backwards really that bad of an idea?

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Should facebook be called fakebook?

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