From one-eyed stray cat to “Pirate” — now this is marketing.

Not a lot to say about this one but top scores to whomever wrote this “ad” for this lovely little cat.  By reframing this little guy within a cultural story (one that is alive especially on the web), this cat’s chance of getting adopted increased multiplied by a thousand.

That’s creating value.  That’s marketing.

 

"From one-eyed stray cat to “Pirate” — now this is marketing." by Scott
Posted in The Stories We Live By on Thursday, May 12th, 2011