Readers of this blog know that we believe that marketers are the outfitters of the stories of people’s lives. This idea manifests itself in many ways in culture, not just in “marketing.” Here’s a wonderful example.
JD’s mom has a clear objective: Get JD to eat his healthy lunch.
Here strategy? Frame the experience as a story that JD can “live” as he eats. What makes this particularly successful is that JD’s mom didn’t just tell him a story to convince him. She changed the “product” to align with the story JD would want to participate in.
Well done, JD’s Mom, well done. Click on picture to see whole image.