As the communications toolbox for brand-led marketers was exploding so too was the number of chefs coming into the creative strategy kitchen (and too many of them were really only cooks). This caused big problems for big marketers.
DOSAGE was founded to help marketers coordinate all these new people and communication tools, and be more effective as a result. Since its inception in 2000, DOSAGE has worked with big teams in 23 countries.
Scott Lukas founded DOSAGE and continues as its Managing Strategist.
He has been a guest lecturer at Columbia University, a guest judge at VCU BrandCenter and a featured speaker at AAAA Strategy Conference and at the "Polygamous Wedding” Channel Planning Conference. He is a multiple AMA EFFIE award winner and judge, as well as a judge for the Jay Chiat Creative Planning Awards and AAAA New Professionals Training Competition (his team won in 1991). He has been published in the American Association of Advertising Agencies’ 2001 publication “The Value of Advertising” and in 2007 a college text about career paths in advertising planning. Scott hosted a podcast "On Creative Collaboration” and is prepping his new podcast “The Commercial Size of Stories.”
Before DOSAGE, Scott was one of the original twelve that launched WPP’s Berlin Cameron United. There, Scott worked on Reebok, The Coca-Cola Company, NBC Olympics and numerous projects for GM. Earlier Scott worked at Chiat/Day, Fallon McElligott Berlin and Weiss Whitten Stagliano.
Scott's a sports fanatic, an avid photographer, global urban wanderer, aspiring pianist and amateur tech philosopher. A devoted New Yorker, Scott mentored a teenager from Harlem for 10 years as part of Big Brother/Big Sister. He also developed and led the “10048 Project” — a t-shirt philanthropy that raised money for The New York Times 9/11 Neediest Cases Fund. Scott lives in New York with his wife Elizabeth, and their twins.