noun_1661635_00ffff.png

Big Organizational Engineering

  • Lowe Worldwide: Developed and trained a worldwide strategic positioning and integrated communication planning toolkit.
  • Lowe Worldwide: Designed and rolled-out global a channel, cultural and digital planning toolkit.
  • SapientNitro: Designed a new strategy process and staffing program for North America.
  • Coca-Cola: Partnered with Headmint to design a new process for integrated marketing communication and trend application.

noun_671584_00ffff.png

Big Team Training

  • Redscout: Trained innovation company Redscout on consumer-based methods to generating new product/brand ideas.
  • Bimbo Bakeries: Developed a framework for better agency briefings across brands: Thomas’ English Muffins & Entenmanns. 
  • Horizon Media: Trained Horizon Media in techniques for creative media activation.
  • Y&R: Trained Y&R’s Asia strategic leaders in innovation and trans-media planning techniques.
  • Coca-Cola: Partnered with Headmint to train Coca-Cola employees on a new process for integrated marketing communication.
  • MWWPR: Trained leaders on strategic process and creative strategy skills. 

noun_1326847_00ffff.png

Big Brand Consulting 

  • Dawn: Helped Procter & Gamble create “Dawn Saves Wildlife” brand story with agency Saatchi & Saatchi.
  • Toyota: Retained narrative strategy lead for Camry, Corolla, Tundra and RAV4 at MMB for Gulf States Toyota.
  • Citi: Led a C-level marketing innovation workshop for CITI. Collaborated with CITI, Publicis, Razorfish, MEC and MS&L.
  • GE: Designed a task-based global communications plan for GE for BBDO.
  • INSEAD: Consulted with Blackstone to help INSEAD to better frame its business school in the United States.
  • Bank of America: Consulted with BBDO on the re-positioning Bank of America and brand activation.
  • Coca-Cola: Collaborated with Coca-Cola Thailand to identify positioning as part of an agency pitch process.