Big marketers have big teams and it is hard for big teams to work together.

We specialize in harnessing the collective brainpower of diverse and complex brand teams.

We build strategic systems, based on our proprietary thinking approaches, that help teams be clearer, faster, more creative, more consistent, more aligned and more accountable.

We believe building a big business today requires attracting lots of stakeholders to big emotional stories. In a world of information abundance, it's the emotional stories that stick, make meaning and move people.  

We help marketers make those stories in ways that return value beyond expectation.

We've worked with organizations such as The Coca-Cola Company, Horizon Media, R/GA, Naked, Ogilvy, The Blackstone Group, Wieden & Kennedy, MMB and MWWPR on clients such as Toyota, CITI, GE, INSEAD, Subway and numerous brands for The Coca-Cola Company and Procter & Gamble.